“Especially when starting out, word-of-mouth referrals are the most effective way to grow your business. Even in high-tech companies, having a couple hundred evangelists who can’t live without your product and will spread the word is incredibly important. A great product or service is clearly the number one thing you can have to spur word-of-mouth growth. Number two (and possibly just as important as the first) is incredible customer service. But beyond the obvious, what can you do?” Continue reading this article in Forbes Magazine…
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